Located in California’s historic Gold Country Foothills and High Sierra, Placer County is a year-round outdoor recreation mecca paired with an incredible wine, beer and culinary scene from the abundance of local farms.


Relaxed and casual, always ready for adventure

Known for:

Year-round outdoor recreation

Don’t miss:

Placer County Wine and Ale Trail

Area Summary:

Welcome to Placer County, where there is never an off-season. Made up of 1,400 square miles of some of the most beautiful and diverse geography in California, Placer County stretches from urban South Placer, through the historic Gold Country Foothills, into the High Sierra of North Lake Tahoe. Explore hundreds of miles of breathtaking national forests, parks and waterways. Indulge at award-winning wineries and breweries. Discover the year-round farmers’ markets where providing fresh and local produce is a way of life in Placer County. Expand your horizons with a wealth of museums, galleries and performing arts. Shop until you drop at world-class stores and local boutiques. Skiers, snowboarders, and cross-county enthusiasts revel in this winter wonderland. In summertime, it transforms into a wealth of sun-bathed lakeside and mountain activities. White-water rafting, hiking, biking, horseback riding, rock climbing, golf, fishing, boating – if it’s in the outdoors, you can find it in Placer. Whether you are a hardcore outdoors enthusiast, or a family looking for friendly outdoor fun, Placer has the perfect adventure for you.

Want to learn more?
(530) 887-2111

Travel Trade and Media Contact:
Tiffany McKenzie
Director of Marketing